Available Now
Wheeler Exclusive
Scotland flag

Wester Ross Salmon

Salmo salar

Artisanal:“a process that combines the time honored traditional methods of the past with the innovations of today to produce an exceptional result…”

Artisanal is an attribute that has to be qualified by a commitment to adhere to standards and workmanship that are drawn from tradition and innovation. Labor intensive products occupy a special place in our rapidly changing world. Wester Ross Salmon is an extended family of salmon farmers from the remote village of Ullapool on the banks of Loch Broom in Scotland. Three generations of salmon farmers and former fishermen adhere to a standard and attention to detail that embraces both state of the art science and traditional animal husbandry.


View Full Calendar
Wester Ross Salmon fishermen

Slow Grown to Perfection

Since 1977 Wester Ross farmers have reared their salmon from fry to adult using old fashioned labor intensive techniques that have been abandoned by large salmon farms. Wester Ross salmon is a truly artisanal product. More than 40 years of hand wrought experience go into every fish that comes to your table. While there are no shortcuts for the farmers of Wester Ross, there is also an eye toward innovation to improve the quality and welfare of Wester Ross salmon.  The Wester Ross dedication to their core premium brand values, and the commitment to animal  welfare, strong environmental ethics and sustainable practices has not changed. 

“I want to assure you that we are continuing to produce our premium, artisan Atlantic salmon raised in our own unique Wester Ross way…”

Connie Pattillo – Head of Farming Operations 

Wester Ross


Wester Ross Salmon feeding


Industrial level farming produces generic salmon without distinct qualities. Respect for the animal is lost and humane treatment becomes more challenging. As before, Wester Ross continues to raise salmon at very low densities, minimizing unnecessary handling, feeding by hand and farming using natural health solutions. At the same time, Wester Ross is committed  to investing in the future, to meet the needs of our planet, our fish and our farmers. There is a bond between nature, the farmer and animal that makes a critical difference.  The salmon are observed first hand every day by those who care for them. Wester Ross salmon are slowly grown to market size at a natural rate that takes more time. Natural growth is more humane. It rewards us with a firmer salmon that resembles its wild cousins in appearance and texture.  Wester Ross/Highland Blue Salmon are hand selected and individually tagged to assure quality and traceability.

Responsible feeding systems are an example of how Wester Ross has combined innovation and timeless tradition to create a truly superior and artisanal product.  While Wester Ross salmon will continue to be hand fed for the majority of their time at sea, the farmers must also ensure that they are properly satisfying the demanding appetite of the fish during peak feeding periods. Currently, the smolt(juvenile salmon) site in Corry are hand fed. Once they are moved to the Ardmair farm, appetite demands increase and it must be ensured that the voracious needs of the fish are properly met.  For the farmers, ensuring that they are adequately providing for the  welfare of their fish is an obligation that they take very seriously.  

Innovation continues in what Wester Ross feeds their fish. The salmon are fed marine fishmeal feed developed specifically for Wester Ross to mimic the diet that salmon eat in the wild.  Wester Ross feed is based on trimmings of fish that were caught for human consumption, to ensure that their farming operation does not impact upon local wild fish populations, yet supplies all the necessary nutrients that Wester Ross salmon require to surpass the texture, flavor and quality of all others.

Pack Information

Whole gutted salmon: 2/3 (7-8 pcs), 3/4 (5-6 pcs), 4/5 (4-5 pcs), 5/6( 4 pcs), 6/7 (3 pcs), 7/8 (3 pcs), 8/9 (2 pcs) kg
Styro boxes with wet ice
18-24 kg net weight depending on fish size
Salmon Fillets: cut to customer specifications. C, D, (scaled or skin off), E trim, Fillets can be cut from all sizes of whole salmon
Styro boxes with wet ice or gel ice
5 kg, 12 kg, 20 kg boxes
Connemara Irish Organic Salmon Map
Scotland flag

Exclusively packed for Wheeler Seafood

Wester Ross/Highland Blue Salmon are hand selected and individually tagged to assure quality and traceability

Speak to a Seafood Professional

How to Buy How to Sell

“Artisanal is what our customers want”

Central Market

Frequently Asked Questions

A marine fishmeal feed developed specifically for Wester Ross. WR feed is based on trimmings of fish that were caught for human consumption, to ensure that our farming operation does not impact upon wild fish populations.

WR uses no antibiotics, hormones, medicines or GMO ingredients in the rearing of their salmon. WR farms are medicine free. But salmon must have pigments for optimum immunity. WR gives nutritional supplements and naturally occurring Panaferd® pigments that are derived entirely from natural sources. Our custom designed feed contains approved organic ingredients to satisfy the instinct of the salmon to seek out quality nutrition.

Wester Ross salmon are RSPCA (Royal Society for the Prevention of Cruelty to Animals) assured with a marine biologist on site. They are grown at sea in floating net pens with very low stocking densities (99% water, 1% fish) and a minimal handling at sea policy, that ensures a slowly grown and naturally healthy fish; time after time.