Taste Notes and Characteristics: the Art of Quality & the Elevation of Flavor

This is a premium salmon, using superior all natural feeds containing organic fish meal, and using aquaculture best practices to assure perfect tasting fish. This is a salmon that chefs-retailers call out by name on menus/and in fish cases. With bright flesh and good (intramuscular) levels of fat, these superior salmon lend themselves to all raw (sashimi/crudo), cooked, and smoked preparations.

Hand-Rearing at Wester Ross: in Harmony with Nature

Hand rearing means being hands-on in every detail and not ever relying on machines or cameras to know how the fish are doing. A truly artisanal process, wild at heart, today’s farmers are the second generation grand children of the original farmers, continuing their legacy and ultimately yielding the perfect salmon.

Hand-feeding: creating, the best tasting fish we can

Hand-feeding has been a central practice at the farm since the beginning. Wester Ross salmon farmers are meticulous with their fish and the environment. They also have one of the world’s best “feed-conversion ratios” (less than 1:1 FCR), greatly reducing dependency on wild fish stocks.

• Hand-feeding results in stronger, tastier fish, and a cleaner environment, delivering best results.
• It allows farmers to respond in real time to how much the fish are eating, producing the best results, while reducing feed waste and accumulation of feed on the seafloor.
• Wester Ross salmon are strong, lean, firm fish, perfect for white table cloth, retail, sushi, and smoked markets.

Sustainability:

From one generation to the next, Wester Ross farmers are dedicated to using the best farming practices to reach highest sustainable and ecological marks.

• Lowest pen densities: (99% water and 1 % fish per pen), allows fish plenty of room to swim, creates fantastic growth rates, helping to assure the fish are strong ,firm and healthy
• No use of antibiotics, medications, and growth promoters
• Our feed is comprised of organic fish trimmings destined for human consumption. Not relying on targeted wild caught fish ensures the world’s best FIFO ratio (FIFO 1:1).
• Wester Ross never uses antibiotics, slice, or peroxide
• Wild Wrasse feeder fish are used to eat sea lice from salmon as they appear, before they become a problem.
• Feed matrix: vitamins, Non-GMO vegetables proteins, organic fish trimmings meant for human consumption
• Panaferd, an organic natural pigment found in natural soil, enhances the color, and is vital to the health of the fish
• Complete traceability and identification: All Wester Ross whole fish are tagged, each with a sequential number